PostlyraSee what it runs
Evan recording a vertical short-form video into a mounted phone beside a softbox light and laptop

Put your social media on autopilot.

Postlyra researches what to post, writes it in your voice, publishes it, and answers your Instagram. You approve what ships.

See what it runs
Runs on
Your voice, your research, your connected accounts
Stops at
Your approval, before anything is published or sent
Driven from
Postlyra, your terminal, or any AI agent

Research

Postlyra watches the platforms and writes in your voice.

It follows the channels and topics in your niche, ranks what is genuinely outperforming, and turns the winners into hooks and scripts.

Explore Research

Research reads YouTube, Instagram, TikTok, and Threads. Publishing, conversations, and outreach cover the other six.

Trigger
The channels and topics you track, across YouTube, Instagram, TikTok, and Threads
What it does
Ranks outliers, reads transcripts, proposes topics worth a post
Where it stops
Ready to turn into hooks and scripts in your voice

Content

Drafts arrive written.

An idea becomes a post in your voice with its research still attached. One draft fans out into a carousel, a reel caption, and a second language.

Explore Content
Postlyra Planning tabs with a review queue holding two drafts waiting for approval
A Postlyra draft written by the AI planner, titled “The most useful content often starts as a decision log”, waiting in draftA Postlyra draft written by the AI planner, titled “Consistency gets easier when the workflow remembers what comes next”, marked approved
Current Postlyra interface · fictional demo workspace
Trigger
A saved idea, or an idea pushed in from your terminal
What it does
Writes the post, builds the carousel, plans the date
Where it stops
Waits in review. Only work you approve reaches the publishing queue

Engage

Your Instagram answers itself.

A comment, a DM keyword, a story reply, or a story mention can trigger a response you wrote once. When the conversation needs a person, it hands over.

Explore Engage
Liam Brooks@liamcreates · fictional Instagram contact
Demo conversation
Evan Chen@evan.builds · workspace ownerHuman takeover ready
  1. @liamcreatesReel comment

    GUIDE

    Comment keyword trigger
  2. Postlyra for @evan.buildsDirect message

    Here’s the guide from my Reel. What are you working through this week?

    Automated private reply
  3. Postlyra InboxDirect message

    Liam’s reply is now in the shared Inbox for a person to continue.

    Inbox handoff
  4. @evan.buildsDirect message

    I’m here now, Liam. Tell me where the process keeps getting stuck.

    Human reply from Evan

One ordered demo sequence: keyword trigger, approved automation, Inbox handoff, human reply.

Trigger
Five Instagram events, each one you switch on by name
What it does
Sends your approved reply, tags the contact, logs the run
Where it stops
Hands the thread to you the moment it stops being routine

Outreach

Replies are drafted before you open the tab.

Postlyra watches the communities you chose and prepares a grounded reply in your voice, using your experience and none of your sales pitch.

Explore Outreach
Waiting draft from Indie Hackers: Content felt like a second job until thisWaiting draft from Hacker News: Ask HN: Solo founders, how do you stay visible?Postlyra review dialog with an r/SaaS thread, a drafted reply marked Draft only, and Copy, Mark posted, and Skip actions
Trigger
The subreddits and feeds you configured, from Reddit to Hacker News
What it does
Shortlists the threads you can genuinely help with, drafts the reply
Where it stops
Postlyra never posts it. You read it, edit it, and post it yourself

Agent ready

Point any AI agent at it.

Seven MCP tools, a REST API, and a command line run the same workspace you do. Claude can push ideas and write brand-grounded drafts from wherever you work.

  • list_brands
  • list_ideas
  • get_idea
  • push_ideas
  • get_mining_context
  • list_content_profiles
  • create_draft
MCP

mcp.postlyra.com, approved from your account

REST API

api.postlyra.com, tokens from your profile

CLI

npm i -g @postlyra/cli

You stay in control

Nothing goes out without you.

Automations stay in draft until you activate them, posts wait in review until you approve them, and every run is logged with what matched, what was sent, and what stopped.

Complete platform

Still the complete platform.

Research, Content, Engage, and Outreach are one workspace. The automation runs across all four.

ResearchFinds what is working and writes the hook.ContentWrites the post. You approve it.EngageAnswers your Instagram on your terms.OutreachDrafts replies for communities elsewhere.

Connections

Know what connects before you plan around it.

The list below shows which platforms support research, publishing, conversations, and metrics.

Research sources

  • YouTube
  • Instagram
  • TikTok
  • Threads

Publishing

  • Instagram
  • Bluesky
  • Threads
  • Facebook Pages
  • LinkedIn
  • Pinterest
  • YouTube
  • Google Business

Conversations

  • Instagram

Metrics coverageFollower tracking is available for Instagram, Bluesky, Pinterest, YouTube, and TikTok. Instagram also supplies profile views.

Platform boundariesResearch availability depends on official APIs and connected-account permissions. Publishing formats vary by connector. Instagram powers conversations. TikTok publishing is in review.

A closer look

Watch it run in one demo.

The demo follows the automations from a researched idea to an approved post and an answered DM.

Request a demo